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Citation flow is an important concept in the world of search engine optimization (SEO) that helps assess the authority and influence of a webpage based on its incoming links. Developed by Majestic, citation flow measures the quantity of links pointing to a webpage and provides insights into its popularity and potential impact. The main idea behind citation flow is that the more links a webpage has from other reputable and authoritative sources, the higher its citation flow score will be. Citation flow focuses solely on the quantity of links and does not take into account the quality or relevance of those links. It's important to note that citation flow is a relative metric, meaning its significance can vary depending on the industry or niche being analyzed. While citation flow is a valuable metric, it should be used in conjunction with other SEO factors, such as trust flow, content relevance, and on-page optimization. Trust flow, also developed by Majestic, is a metric that measures the quality and trustworthiness of the links pointing to a webpage. It complements citation flow by providing a more comprehensive analysis of a webpage's authority. Ideally, a webpage should aim for a balanced combination of citation flow and trust flow scores to demonstrate both quantity and quality in its link profile.

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